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The Pick Cord

We believe that Simple design is the best design.

Inspired by the magic of rock and roll and the feeling of wonder that every child has when they see a guitar, our inaugural product, the Pick Cord is Made in America using American sourced sterling silver.

The Power of Music

Learning music improves a young person’s thinking process, boosts their confidence, and builds their leadership skills. Find out more about all the advantages of having music as part of a school curriculum by checking out our infograph

We are very proud to have our first giving partner be Education Through Music.

Ten dollars from each sale of the Pick Cord will go to their mission of sustainable music programs in public schools.

Education Through Music

Education Through Music (ETM) partners with inner-city schools to provide all students with music as a core subject, and to create school communities that value the arts. ETM’s mission is to promote the use of music in schools as a means of enhancing students’ academic performance and general development. The ETM model currently serves 15,000 students in 28 inner- city schools in New York City, and our model reaches another 5,000 children through the work of our licensed affiliate organization in Los Angeles.

Learn more about ETM here:

Commitment to Quality

Whether it is in the products we produce or the education our giving partners provide, Quality is a key value that we strive towards.


Quality products reflect:

  • Durability
  • Craftsmanship                                                    
  • Timeless designs                           

A Quality Education in Music is a direct result of:

  • Well-trained teachers
  • Expanded access to instruments
  • Students that are Inspired and Motivated

The Value of the Arts

"There is a connection, hard to explain logically but easy to feel, between achievement in public life and progress in the arts. The age of Pericles was also the age of Phidias. The age of Lorenzo de Medici was also the age of Leonardo da Vinci. The age Elizabeth also the age of Shakespeare.”

-John F. Kennedy September 13, 1960

Just like JFK, we believe in the importance and value of the Arts. Music is the most inherent of the art forms, one that is instilled in us from birth and accompanies us through life. It can cross any border, bridge any divide and is a powerful tool for communication and commonality in today’s world.