Two brave nerds dare mixing science with pop music, and yield a big reaction.
Science communication has never been more critical, but it can be a tough sell for today’s pop-culture immersed kids. Even cult-celebrity scientists like Neil Degrasse Tyson and Bill Nye can’t hope to compete with the offhand lyrics of super-idols like Taylor Swift. And that’s why two musically-inclined Canadians named Mitchell Moffit and Gregory Brown decided the pop landscape was crying out for someone to combine the song parody skill of Weird Al Yankovic with the knowledge-bomb-dropping capabilities of Cosmos. Their unlikely hybrid, AsapSCIENCE, sets positive science messages to pop music—and currently boasts over 4 million YouTube subscribers. Here’s their parody of Taylor Swift’s “Style,” re-mixed with lyrics like “You love those iPhone apps that help you flirt/But it was the STEM field majors who designed it all first.” Check their work right here: